Why are you changing the name of Anthem, Inc.?
Our journey has been transformational, from a traditional health benefits organization to a lifetime, trusted health partner. Equipped with digital capabilities, data, and resources, we are uniquely able to champion a whole health approach and advance health beyond healthcare for our consumers, their families, and our communities. Today, we have one of the most balanced and resilient portfolios in the market, and it’s through these diverse assets that we will deliver on our strategy, exceed expectations for our consumers, and drive growth for our shareholders.
To reflect the next important chapter in our journey, as it better reflects our business and the company we are today, Anthem, Inc. will be changing to Elevance Health. While the corporate name change is the first step, we are also focused on optimizing and streamlining our portfolio of brands over the next few years, to offer a better experience for our customers, reduce complexity, and be better positioned to compete against both incumbents and emerging disruptors.
Elevance Health is the combination of elevate + advance to convey our commitment to innovation and our pursuit of moving health forward — elevating the importance of whole health and advancing health beyond healthcare for consumers, laddering up to our purpose of improving the health of humanity.
Yes. Anthem Blue Cross and Blue Shield is the local operating brand in many of our markets and has significant brand preference and consideration with our consumers, customers, and other partners. These plans will continue to improve health by addressing consumer needs at a personal level, removing barriers, and creating more meaningful connections across a lifetime of milestones and experiences.
This change has unanimous support from Anthem’s Board of Directors and was approved by our shareholders at our annual shareholder meeting on May 18, 2022.
The change from Anthem, Inc. to Elevance Health is effective June 28th. Future changes to streamline brand portfolios will be communicated at later dates.
Will there be any organizational structure changes to Anthem, Inc.?
No organizational changes will occur as a result of the name change.
No leadership changes will occur as a result of the name change.
There is no impact to health plan member benefits, enrollment, or ID cards as a result of the name change from Anthem, Inc. to Elevance Health. Our affiliated health plans will continue to operate as they do today. Provider agreements are held by our affiliated health plans.
We will communicate any changes to optimize and streamline our brand portfolio in the future and any impact it may have.
We’re not changing the way we do business, we’re transforming from a traditional health benefits organization to a lifetime, trusted health partner. Through our digital capabilities, data, and resources, we are uniquely able to champion a whole-health approach and advance health beyond healthcare for our consumers, their families, and our communities.
We will continue to focus on providing exceptional experiences for our customers and maintain business as usual operations.
Our Anthem branded, Empire branded plans and other Medicare/Medicaid plans will continue to improve health by addressing consumer needs at a personal level, removing barriers, and creating more meaningful connections across a lifetime of milestones and experiences.
Through our various health services companies, we are dedicated to improving connected care across the industry through a data-driven view of whole health. We are reducing complexities and building solutions to help our partners make better decisions and enable better outcomes.