2008 Summary Annual Report

Affordable Plans for the Individual

Too many Americans are uninsured, or lack adequate coverage. Our SmartSense® plan offers a solution that balances affordability with the kinds of benefits consumers most want. Members choose the exact coverage options that fit their needs, at prices lower than many other products. As a result, the plan delivers reliable protection against expensive and unexpected medical bills, while offering a variety of deductibles that allow consumers to select a premium they can afford – with quality and value previously out of their reach.

When we introduced SmartSense® plans in Nevada, independent broker Denise Brown embraced the multiple benefit options and very reasonable rate structures as an innovative solution for affordable quality health insurance. Since then, SmartSense has become a popular offering, matching a choice of benefits with premiums that meet her customers’ needs.